Unveiling New Look and Payoff: “Light Different”
Times change and we are part of this change. That’s why we decided to take up a new challenge launching a series of initiatives linked to our activities and image.
We start from our brand identity: the previous “star” has been replaced by a fresh naming and payoff “LIGHT DIFFERENT”, capturing our commitment and inspiration to redefining how we experience light.
Light creates space. The letter A of the new logo aims at reproducing a lighting beam from our core skill: easy-to-customize downlights.
With our new brand identity, we want to reaffirm our dedication to pushing the boundaries of lighting design and technology, delivering unparalleled solutions that combine luxury and innovation.
